Kristine: this duck would prolly end up in taco's pants like all the others.


mktg case study #1: mktg perfume
TRIPLE YOUR PRICE. THIS GIVES CUSTOMERS THE IMPRESSION OF GREAT QUALITY. HELPS PROFITS, TOO.

mktg case study #3: mktg shampoo
PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE "NOW WITH BENZOETHYLHYDRATES!" THEY WILL ASSUME THAT THIS IS A GOOD THING.

mktg case study #6: mktg cigarettes
FOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT THAT YOUR CUSTOMERS CAN'T STOP BUYING BY CLAIMING THAT THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: "IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLES OF OUR CUSTOMERS."

mktg case study #8: mktg groceries [2]
USE LARGE SPECIAL! TAGS ON GOODS WITHOUT REDUCING THEIR PRICE. PRACTICE THE LINE: "OUR COMPANY FEELS THAT THE WORD SPECIAL IN NOW WAY IMPLIES A CONNECTION WITH PRICE."

mktg case study #9: mktg lies
OCCASIONALLY, JUST OCCASIONALLY, YOUR COMPANY WILL BE CAUGHT IN A LIE. THIS IS NOT GOOD. IF POSSIBLE, IMMEDIATELY FIRE SOMEONE EXPENDABLE AND PUBLICLY APOLOGIZE. IF NOT, YOU MUST STICK TO THE LIE. PERCEPTION IS REALITY.

-Syrup

Hehehe...this book has all sorts of fun "mktg case study"'s randomly inserted into the story line. I'll give you more later.